Sifting through the dizzying array of supposedly "natural" body care products on the grocery store shelf can be quite a chore these days. The term "natural" is completely unregulated and many unscrupulous body care companies are taking full advantage of that. But Whole Foods Market set out to change that way back in 2008.
Products designated as Whole Foods Market Premium Body Care are the most exceptional natural products available because they meet the strictest standards for quality, environmental impact, efficacy, and safety. All of our natural bar soaps qualified at that time, and they still do. We're pretty proud of that.
So the next time you're wondering which soaps are truly natural, choose A Wild Soap Bar...when only premium will do.