I wasn't sure what to expect when I first received this "toothpaste", but after a couple of weeks, I really like it! The taste is a bit funky - it is soap after all - but my teeth feel really clean afterward. Just-left-the-dentist-office clean. I haven't noticed any change in my teeth - if anything, they seem whiter! I'm definitely going to keep on using this toothpaste, and after a while I should get used to the taste.